J&J Leverages Power Of Digital Personalization With Nicorette UK Extension
Johnson & Johnson believes personalization via digital holds the key to smoking cessation success as it launches in the UK its app-supported Nicorette QuickMist SmartTrack product.
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Research shows more and more UK consumers wanting to quit in the wake of the pandemic. J&J Consumer Health is looking to pharmacy as well as its new Nicorette QuickMist SmartTrack product to support smokers on their post-COVID quitting journey.
HBW Insight speaks to Johnson & Johnson's Bill Twomey and Sven Sjovall about how one of the biggest OTC launches of 2020 – Nicorette QuickMist SmartTrack – uses behavioral science techniques to help motivate consumers to quit smoking and overcame COVID-related supply chain difficulties to launch a much-needed digital smoking cessation aid in the middle of a pandemic.
The PAGB's Michelle Riddalls tells HBW Insight about the association's hopes for post-Brexit Rx-to-OTC switch, its exciting research into the impact of digitalization on the UK consumer health industry, as well as its intention to look at whether to welcome the country's fast-growing CBD food supplements manufacturers into the fold.