US Wellness Market Deals: Unilever Tries On SmartyPants, Kind Cooks Up Nature’s Bakery Deal
Unilever North America agrees SmartyPant, founded in 2011 to create a comprehensive supplement made from premium ingredients to support the wellbeing needs of children and adults. Kind, fully owned by Mars, has an agreement to acquire family-owned Nature's Bakery which offers snacks including fig bars and other soft-baked foods.
You may also be interested in...
Mars makes Kind part of its business three years after taking a minority stake and expanding distribution of Kind's nut and fruit bars internationally.
Health And Wellness Launches: RB’s Bodi-One, Kinderfarms', Liquid I.V.'s Hydration, SpermidineLife In US
Reckitt launches five probiotic supplements under Bodi-Ome brand; Liquid I.V. introduces hydration and immune-boosting beverage; electrolyte brand Kinderlyte expands with sleep and immunity drinks; Longevity brings SpermidineLife to US; and Human Power of N offers vitamin D3 chews.
Industry Roundup: SEC Fines MJN, Criminal Charge For Herbals Seller, Decree Closes Aspen Supplement Marketer
FCPA violations cost Mead Johnson $12M; decree closes Aspen supplement marketer; equity funding for SmartyPants; homeopathic online retailer warned; ForeverGreen launches strong; and more news in brief.