P&G: Sales Growth Strongest When Rising Tide Floats All Competitors Across All Categories
P&G’s oral care business drove 35% of total category market growth in the firm’s fiscal 2020 and exemplifies its growth strategy for all segments – grow entire categories rather than take competitors’ market share, says CFO Jon Moeller.
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“There’s a heightened need for products that deliver against health, hygiene and clean home concerns and a willingness to spend just a little bit more to ensure that I’m using a product that I know and trust,” says CFO Jon Moeller
After reporting 6% organic growth for fiscal 2020, ended on 30 June, P&G’s increasingly health, hygiene and cleaning-focused business is still going strong, CFO Jon Moeller said at the Barclays Global Consumer Staples Conference. While uncertainties abound, P&G remains confident in its strategy, portfolio and long-term prospects.
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