Traditional But Trendy: Capsules And Tablets Lead VMS Delivery Formats Despite Gummy Growth
Natural Marketing Institute survey found capsules (42%) and tablets (41%) are most popular supplement formats followed by gummies (35%). Results presented during a Council for Responsible Nutrition webinar showed younger consumers are willing to try formats such as tinctures, oral sprays and tablets.
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Gummy Format And Immunity Health Have Legs As Sales Drivers For US Supplement Market
“It's not that gummies have taken over the entire pill format,” says nutritional product business consultant Thomas Aarps. “But the trend is obviously to gummies.” Meanwhile, multiple COVID variants keep consumers attuned to immunity health. “Immunity is big, it's going to be big.”
Church & Dwight Wakes Up L'il Critters Children's Gummy Vitamin Line With Melatonin
Sold online and in stores at Target, L’il Critters Melatonin Gummies are $11.99 for 60, 1.5-mg melatonin gummies for use in children who have trouble falling asleep.
Gummy Vitamin Manufacturing Hurdles Grow With Demand For Novel Formulations
Gummy manufacturing challenges include stability of “decaying” active ingredients, loading all ingredients into limited space and inadequate testing, says Church & Dwight scientist Kristen Farr.