Gummy Vitamin Manufacturing Hurdles Grow With Demand For Novel Formulations
Executive Summary
Gummy manufacturing challenges include stability of “decaying” active ingredients, loading all ingredients into limited space and inadequate testing, says Church & Dwight scientist Kristen Farr.
You may also be interested in...
Traditional But Trendy: Capsules And Tablets Lead VMS Delivery Formats Despite Gummy Growth
Natural Marketing Institute survey found capsules (42%) and tablets (41%) are most popular supplement formats followed by gummies (35%). Results presented during a Council for Responsible Nutrition webinar showed younger consumers are willing to try formats such as tinctures, oral sprays and tablets.
Demand For Vitafusion, L’il Critters Gummy Lines Exceeds Church & Dwight Capacity, Drive Q3 Growth
Church & Dwight reports strong consumption of its Vitafusion and L’il Critters vitamins drove personal care product division sales up 24.5% and prompted it to use contract manufacturing to meet demand. The firm also adjusted its net sales outlook for the year to 11% and its EPS to $2.79-$2.81.
With Avid Buy, Church & Dwight Seeks Sweet Spot For Supplement Market Growth
C&D sees fragmentation of gummy vitamin market as an opening to become a “strong, agile competitor” and drive growth in a rapidly expanding category with newly acquired Avid Health’s Vitafusion and L’il Critters brands.