Gummy Vitamin Manufacturing Hurdles Grow With Demand For Novel Formulations
Gummy manufacturing challenges include stability of “decaying” active ingredients, loading all ingredients into limited space and inadequate testing, says Church & Dwight scientist Kristen Farr.
You may also be interested in...
Natural Marketing Institute survey found capsules (42%) and tablets (41%) are most popular supplement formats followed by gummies (35%). Results presented during a Council for Responsible Nutrition webinar showed younger consumers are willing to try formats such as tinctures, oral sprays and tablets.
Church & Dwight reports strong consumption of its Vitafusion and L’il Critters vitamins drove personal care product division sales up 24.5% and prompted it to use contract manufacturing to meet demand. The firm also adjusted its net sales outlook for the year to 11% and its EPS to $2.79-$2.81.
C&D sees fragmentation of gummy vitamin market as an opening to become a “strong, agile competitor” and drive growth in a rapidly expanding category with newly acquired Avid Health’s Vitafusion and L’il Critters brands.