German OTC Marketing Round-Up: Classic Brand Revitalisations From Stada, Angelini And Bayer
Stada’s Hoggar Night sleep aid, Angelini’s ThermaCare heat wraps and Bayer’s Rennie Peppermint - three classic German consumer healthcare brands that are being revitalized this winter.
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Men in Germany can now purchase premature ejaculation treatment Fortacin without a prescription as a result of the EU-wide switch of the drug earlier this year.
Will the second wave of coronavirus lockdown have the same impact on the European consumer health industry? Speaking exclusively to HBW Insight from Germany, Merz Consumer Care CEO Frank Baldauf thinks not. Recently investing in premium beard care brand Brooklyn Soap and launching its tetesept Formula range in the Netherlands, Merz's Baldauf suggest that there will be less panic buying this time round and the CHC supply chain will hold up under pressure.
Bayer says its Consumer Health sales grew at twice the rate of the market in Q3, thanks to a number of operational changes instituted by business head Heiko Schipper back in 2018.