Fat-Freezing Claims For Cryotherapy Belt By ‘Oxford Scientists’ Fail UK Regulatory Exam
ASA challenged L(A)B Life and Beauty claims including Cryolypolysis Belt works by “cooling down to -6 degrees Celsius to freeze stubborn fat cells which the body then expels naturally” and “reduces the layer of fat under the skin with a short treatment time of 30 minutes once a week.”
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