E.l.f. Cosmetics Making Splash On Triller Now, Following Viral TikTok Hits
Executive Summary
Affordable, prestige-inspired cosmetics maker e.l.f. Cosmetics had four songs on Billboard’s Top Triller Global list for the week of 2 January, all remixed holiday classics featuring rising talent in the music industry. The Triller campaign reinforces e.l.f.'s reputation as a social media pioneer in the beauty sector.
You may also be interested in...
E.l.f. Has A Go At Twitch Crowd, Hitching Wagon To #Loserfruit
The maker of prestige-inspired cosmetics at value prices follows its TikTok viral success by teaming with Kathleen Belsten, aka Loserfruit, the second most-followed female gamer on the Amazon-owned livestreaming platform Twitch.
E.l.f. Priming Alicia Keys Brand, Fans For Global Launch: ‘The World Is Craving A Brand With Soul’
Coming off its seventh consecutive quarter of net sales growth, E.l.f. expects big things from Keys Soulcare, its third and loftiest brand that is building an online community ahead of initial product launches and a global debut planned for the new year.
EU Commission Wants Expert Opinion On Prostaglandin Analogs In Eyelash Growth Cosmetics
The Scientific Committee on Consumer Safety will consider available safety data for prostaglandin analogs isopropyl cloprostenate, ethyl tafluprostamide and others with known use in eyelash-growth cosmetic products in the EU. Currently, the substances are not restricted in cosmetic products.
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: