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E.l.f. Cosmetics Making Splash On Triller Now, Following Viral TikTok Hits

Executive Summary

Affordable, prestige-inspired cosmetics maker e.l.f. Cosmetics had four songs on Billboard’s Top Triller Global list for the week of 2 January, all remixed holiday classics featuring rising talent in the music industry. The Triller campaign reinforces e.l.f.'s reputation as a social media pioneer in the beauty sector.

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