ASA Not Sweet On Cough Claims For Honey
There are no circumstances when a food can claim to treat human disease, even when this goes against public health guidance, rules the UK's Advertising Standards Authority in case brought against a New Zealand-based manuka honey company.
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New York business reconsiders claiming intravenous drips of vitamin blends prevent COVID-19 infections after industry group forwarded concerns to regulators. Latest natural health remedy linked to fraudulent COVID-19 treatment claims is honey from marketers’ beehives.
Dietary supplement ads should not make any explicit or implicit references to COVID-19, with immunity boosting claims also strictly off limits, says UK regulator the Advertising Standards Authority.
OTC medicines and honey are being advocated by the National Institute for Health and Clinical Excellence (NICE) in England and Wales as the first line of treatment for acute cough rather than antibiotics. NICE has issued the draft guidance in line with efforts to limit the use of antibiotics and reduce resistance.