EU Commission Vows To Fight Greenwashing Following Website Claims Sweep
Looking at online environmental claims in consumer product sectors including cosmetics, the European Commission and national consumer authorities found problematic vagueness and a lack of easily accessible evidence in 37% and 59% of cases, respectively. Legislation to help remedy the situation is on the way.
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In 2021 the consumer health industry ramped up its sustainability efforts, with many firms publishing ambitious “net zero” transition strategies. As 2022 gets underway, recyclable or reusable packaging and consumer behavior change stand out as priority areas for further work, alongside carbon emissions reduction. To counter potential accusations of “greenwashing,” companies must be truthful and transparent about their ESG progress.
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European Green Deal initiatives require a balance to be struck in giving consumers more information about products’ environmental impacts while not overwhelming them or overburdening industry. Stakeholders discussed the issue of “empowering consumers” at Cosmetics Europe’s Annual Conference.