Bloom In US Demand For Immunity Supplements Prompts Abbott, Star Nutra And PRTCL Launches
Abbott expands Pedialyte children’s line with adult products including Immune Support beverage in response to consumer demands for nutritional supplements to support immune health; Star Nutra introduces gummy immunity supplements; and PRTCL has a women’s immune-boost product.
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“Many of those initial fears have abated as companies have learned more about transmission and how to protect staff,” says Tara Couch, EAS Consulting. But industry is changed and manufacturers are thinking more intently about supply chains and manufacturing processes.
Dietary ingredients identified in recent FDA warning letters as linked to disease claims by marketers directing customers to scientific literature include omega-3 fatty acid, ginkgo biloba, glucosamine curcumin and vitamin D.
VMS, homeopathic and other natural producs firms couldn't plan for spike in demand from coronavirus 2019, but the pandemic provides information to continue riding heightened consumer interest to higher ongoing sales, researchers said in recent Council for Responsible Nutrition webinar.