Young Living’s ‘Therapeutic’ Essential Oil Claims Are False Advertising – Proposed US Class Action
The Lehi, Utah-based MLM firm deceives consumers with its “therapeutic-grade” product labeling and claims linking its essential oils to stress relief, mood enhancement and sleep benefits, according to a class action complaint filed in New York federal court.
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In NAD review on a challenge by S.C. Johnson, which markets Caldrea brand essentials oils, Young Living said because consumers are equally as likely to believe the products are therapeutic grade regardless of which image they saw in a survey demonstrates the claim doesn’t impact consumers’ perception of its products.
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