Young Living’s ‘Therapeutic’ Essential Oil Claims Are False Advertising – Proposed US Class Action
Executive Summary
The Lehi, Utah-based MLM firm deceives consumers with its “therapeutic-grade” product labeling and claims linking its essential oils to stress relief, mood enhancement and sleep benefits, according to a class action complaint filed in New York federal court.
You may also be interested in...
Young Living Says Consumers Not Swayed By Claim But Expect Its Essential Oils Are ‘Therapeutic’
In NAD review on a challenge by S.C. Johnson, which markets Caldrea brand essentials oils, Young Living said because consumers are equally as likely to believe the products are therapeutic grade regardless of which image they saw in a survey demonstrates the claim doesn’t impact consumers’ perception of its products.
NAD Head Laura Brett On Program Streamlining, Class Action Climate And Mascara Feuds
A Q&A with Laura Brett, four months into her new role as director of the National Advertising Division.
Ebola Crisis Causes Drug Claim Symptoms In Products Marketed As Supplements
FTC joins FDA in one of the three warning letters to firms claiming their products can either prevent or treat Ebola. One firm’s website offers a video titled, “Urgent Message to Ebola-Stricken Nations' Heads of State,” and another claims “primary uses for oregano include athlete’s foot, candida, canker sores, Ebola virus.”