COVID Brings Bubbling Beauty Trends To A Boil
Beauty market analysts offer insight on the e-commerce explosion, new levels of conscious consumerism, product innovations and more.
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Already focused on driving innovation through the Sustainable Packaging Initiative for Cosmetics, the beauty and personal-care industry expects to face increased stakeholder and government pressure in 2021 regarding packaging impacts on the environment. Personal Care Products Council leaders discuss.
Target guests in selected locations will be able to shop a curated Ulta Beauty section in the second half of 2021. The partnership could attract new clientele to Target stores and give Ulta a boost following nationwide store closures this year due to COVID.
Sue Nabi, who started as CEO at Coty in September, believes the company can do better than CoverGirl’s previous relaunch, which championed individual expression with the somewhat head-scratching tag, “I Am What I Makeup.” The brand’s future is in “clean,” she suggested during Coty’s first-quarter earnings call.