Secret Derma Adds Skin Care To Sweat Protection; Dove Deodorant Adds Refillable As Option
P&G, Unilever Launches Show Antiperspirants Not Just About Odor Anymore
In first-of-a-kind deodorant/antiperspirant launches, P&G introduces Secret antiperspirants targeting 60% of women who want underarm products that address skin problems, and Unilever unveils first refillable deodorant product.
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Unilever plc dialed up prices almost 4% in the third quarter in its Beauty and Personal Care division, more than offsetting volume decline to achieve 2.6% underlying sales growth to €5.7bn. Outstanding brand innovations include refillable deodorants and eyeshadow palettes and biodegradable shampoo.
“We are still managing in COVID times,” says CEO Alan Jope during Unilever’s 22 July call to discuss fiscal 2021 first-half results.
Available at mass retailers US-wide, a Secret or Old Spice antiperspirant refill starter kit – comprising an easy-to-use (and reuse) case and a refill made with 100% FSC certified paperboard packaging – sells for around $10, “making this one of the most affordable refill options on the market today,” P&G says.