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Secret Derma Adds Skin Care To Sweat Protection; Dove Deodorant Adds Refillable As Option

P&G, Unilever Launches Show Antiperspirants Not Just About Odor Anymore

Executive Summary

In first-of-a-kind deodorant/antiperspirant launches, P&G introduces Secret antiperspirants targeting 60% of women who want underarm products that address skin problems, and Unilever unveils first refillable deodorant product.

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Available at mass retailers US-wide, a Secret or Old Spice antiperspirant refill starter kit – comprising an easy-to-use (and reuse) case and a refill made with 100% FSC certified paperboard packaging – sells for around $10, “making this one of the most affordable refill options on the market today,” P&G says.

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