German OTC Market 2021: Firms Must Adapt To New E-Commerce And Product Portfolio Realities
In Germany, the coronavirus accelerated the shift towards online pharmacy and has strengthened certain OTC categories in 2020. Sales of hand sanitizers and vitamin and mineral supplements jumped while cough, cold and flu purchases weakened. Exploring the 2020 data, Sempora Consulting offers its advice for companies looking to adapt their strategies to the new reality.
You may also be interested in...
Our infographic explores a difficult 2020 for France's self-care market, as OTC drug sales slumped 9.4%. It wasn't all doom and gloom for the sector though as sales of both OTC devices and supplements were boosted by the COVID-19 pandemic.
Beauty market analysts offer insight on the e-commerce explosion, new levels of conscious consumerism, product innovations and more.
Supplement industry’s bullseye on “60 Minutes” after its June segment critical of probiotic health benefits generated the most reads for a US consumer health and overall for HBW Insight articles in 2020. Articles about COVID-19 enforcement actions weren’t as widely read as coverage of FDA’s reorganization in its OTC drug offices and its approvals of additional ingredients to be available OTC.