Perrigo Launches UK Clean Air Partnership As Pandemic Drives Two-Thirds Of Smokers To Quit
Perrigo's NiQuitin NRT brand partners with the British Lung Foundation (BLF) to improve air quality in the UK. Meanwhile, two-thirds of UK smokers want to quit as a result of the pandemic.
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“Formal partnership” connects Michigan State's clinical and research expertise with Perrigo's product innovation, manufacturing scale and retail distribution network, Despite breadth and depth of Perrigo’s product lineup, it expects another $1b annually could come from segments where it has no or little market share.