WVE Declares Summer’s Eve Victory, Still Calling For ‘Radical Transformation’ Of Fem Care
After years of campaigning, Women’s Voices for the Earth is pleased by Summer’s Eve’s apparent reformulation of feminine cleaning products to remove ingredients of concern. But the NGO’s larger complaint pertains to the overall intimate-care category and its marketing.
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NGO says the Expert Panel for Cosmetic Ingredient Safety’s conclusion on methylisothiazolinone in 2020 was among decisions “not in the interest of public health.” However, other assessments highlighted by the group suggest that the Cosmetic Ingredient Review is working as an open forum for public input and discussion.
FDA doesn’t see a need for the guidance requested by Women’s Voices for the Earth, but that doesn’t mean the NGO’s point was entirely lost on the agency. Feminine washes continue to contain colorants permitted for external use only – a seeming paradox, particularly in light of pH balance claims.
Summer’s Eve helped drive the firm’s net sales up 3% to $257m in Prestige Brand’s latest quarter, but it also drove analysts’ questions on whether the brand will sustain growth despite health care advocates’ concerns about potential harmful effects from some ingredients common in feminine wipe products.