US FDA’s Position Hasn’t Changed On Hydrogen Peroxide Teeth Whiteners
Executive Summary
With cases pending in federal courts concerning Colgate Optic White claims, HBW Insight reached out to the FDA for clarification on the regulatory status of hydrogen peroxide-containing teeth whitening products.
You may also be interested in...
Colgate Up Against Class Certification In Consumer Suit Over Optic White 'Deeply Whitens' Claims
Colgate Optic White toothpaste users have been paying a premium for “false hope,” according to a consumer lawsuit seeking class certification in California federal court.
Colgate Up Against Class Certification In Consumer Suit Over Optic White 'Deeply Whitens' Claims
Colgate Optic White toothpaste users have been paying a premium for “false hope,” according to a consumer lawsuit seeking class certification in California federal court.
Colgate Insists Optic White Toothpaste ‘Removes 10 Years Of Yellow Stains,’ Will Appeal NAD Finding
The National Advertising Division agreed with challenger P&G that Colgate’s evidence for Optic White Renewal Toothpaste was problematic, making its yellow stains claim potentially misleading as to the results consumers can reasonably expect.