ChromaDex Hits Consumer Brand Marketing Sweet Spot With Former Nestle Executive In Charge
Tru Niagen supplement firm names Fadi Karam CMO a little more than a month after it announced a distribution deal to put its nicotinamide riboside supplement on shelves at US Walmart stores.
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ChromaDex Promotes Gerber To CFO
Gerber was serving as interim CFO. She has more than 20 years’ experience in investment management and investor relations and finance, including strategic planning, operational efficiency programs and capital market transactions.
Split Decision In Breach-of-Contract Battle Of Litigation War Between ChromaDex, Elysium
California federal court jury found both breached contracts: Elysium failed to pay for nicotinamide riboside and pterostilbene it ordered and received, while ChromaDex violated pricing provision in supply agreement.
ChromaDex To Offer Lower-Dose Tru Niagen At Lower Price In US Walmart Stores
ChromaDex expects to expand target market for Tru Niagen while also expanding sales through stocking product at US stores of world’s largest retailer. It also will expand the range of package sizes and prices for its supplement as the product it provides Walmart will be at a lower dose than what it offers for sale online.