DTC Men’s Health Product Brand Roman Reaches In-Store Sales With Supplements Sold At Walmart
A month after closing its largest funding round, Roman Health' says its daily vitamins and supplements for heart health, stress relief, testosterone support, prostate health and a multivitamin will be available in Walmart stores and in the retail giant’s e-commerce platform on 1 May.
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Brand’s management says its packaging redesign “was inspired by the Nature Made heritage and Nurish mission that healthy living should be joyful.” It partnered with branding consultancy Spicefire to develop brand and packaging to evoke Pharmavite’s 50 years of providing supplements.
Contract manufacturer showed compliance with Supplement Safety & Compliance Initiative standards to globally harmonize benchmarks for natul products. Retailers including Amazon and Walmart acknowledge SSCI as benchmarks companies must meet in order to sell products on their platforms.