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Perrigo’s Latest Brand Buzz: Making, Marketing Burt’s Bees Baby Formula And Supplements

Like Other OTC Firms, Private Label Leader's Sales Slip From 2020 Pandemic-Driven Growth

Executive Summary

Perrigo’s brand play extends to marketing Burt’s Bees organic baby formulas and “nature-based” supplements for infants and children. Burt’s Bees announcement offsets Q1 dips in domestic and international consumer health sales.

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