Nurish by Nature Made Capitalizes First Year With Brand, Packaging Redesign, Ashwagandha Launch
Brand’s management says its packaging redesign “was inspired by the Nature Made heritage and Nurish mission that healthy living should be joyful.” It partnered with branding consultancy Spicefire to develop brand and packaging to evoke Pharmavite’s 50 years of providing supplements.
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Otsuka Pharmaceutical Co. subsidiary announces nurish by Nature Made featuring 30-day supplies of vitamin packets delivered to customers after they complete online assessments evaluating core nutrient needs based on age, diet, lifestyle, wellness and general health.
Changes for supporting OTC labeling for drugs currently available Rx-only and indicated for chronic, more complicated conditions, aren’t minor and won’t happen within limits of one-dimensional text media printed on OTC drug containers, packages and inserts.
Harbor-UCLA Center for Clinical Pharmacology director Eric Brass says FDA should change DFL requirements, considering container labels as part of OTC labeling and reconsidering what information should be included on labels and threshold for consumer comprehension of labels.