Science-Backed Products, Better User Experience Sell Self-Care – Bayer Consumer Research Chief
Self-care within next decade should help consumers prevent common ailments, says Bayer consumer health research executive Dave Evendon-Challis. Bayer aims to steer consumers into effective self-care using credible science behind its products and improving the user experience.
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Bayer has launched a dedicated Consumer Health business in India to market products in key OTC categories. The company is also working to bring different stakeholders together through the creation of a new organization dedicated to promoting self-care in the South Asian country.
Digital apps, wearables and home diagnostic tests - as well as dietary supplements - offer today's consumers ways of personalizing and embedding self-care into daily life, argued panelists at IQVIA Consumer Health's latest webinar.
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