Reckitt Launches ‘Largest Ever’ Digital Campaign For E45 In The UK
Developed by creative agency Havas, Reckitt's #MyEverydayExtremes campaign for E45 features 13 social media films showcasing the individual stories of British consumers with skin conditions.
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Bayer Consumer Health celebrates heartburn brand Rennie's 90th birthday in the UK with a digital marketing campaign, including a competition for consumers to win a night out at a top British restaurant.
Consumer healthcare firms are perfectly placed to lead the charge in fighting climate change while benefitting from the transition to a greener, healthier world. However, taking advantage of the green opportunity means putting environmental, social and governance (ESG) at the center of how OTC companies measure and reward success and treating the health of people and planet as a single, related issue, argues Bayer Consumer Health's sustainability guru Daniella Foster.
Working alongside the consumer healthcare industry, the Self-Care Academic Research Unit (SCARU) is helping to build a global self-care movement that makes a World Health Organization resolution "very likely" in the next few years, says director Austen El-Osta.