P&G Introduces Nervive ‘Nerve Relief’ Supplements In US, Extending Line Acquired From Merck
P&G launches Nervive three-product line for nerve discomfort inspired by 50-year-old Neurobion brand marketed in Europe, Asia and Latin America. The products contain B-complex vitamins and alpha lipoic acid to promote blood flow.
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April-June sales of OTC drugs, supplements and personal care products likely will show at least notable and potentially strong increases from year-ago period when consumers slowed spending after splurging during 2020 Q1 as novel coronavirus pandemic sent shockwaves through the marketplace.
Neuropathy Treatment Group continues to make on its website numerous references to neuropathy and other diseases or conditions causing nerve pain. It pulled most of its challenged claims during a NAD review, and was advised to discontinue the remainder, too.
P&G plans up to double-digit price increases in US baby care, feminine care and adult incontinence and will analyze raw material costs and foreign exchange impacts in its other product categories for other pricing changes.