Mead Johnson's Quick Response To Nestlé Nutrition Formula Claim Challenge Isn't Swift Enough
Mead Johnson pulls challenged claims before National Advertising Division began a review in its SWIFT process, but not before Nestlé Nutrition, which markets Gerber infant formula, submitted its challenge.
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Reckitt Offloads Troubled Chinese Infant Nutrition Business
Reckitt is to divest its Chinese infant formula business in a deal worth $2.2bn following a strategic review of the troubled unit.
NAD Offers Complex And Fast Tracks: Not All Advertising Claim Reviews Are Alike
NAD will assign three attorneys at the beginning of each Complex Track review instead of one, director Laura Brett said in a recent interview. The industry self-regulation group also recently launched its Fast-Track program for more simple ad claim challenges that rarely have been made.
Nutritionals Mean Health Care To Reckitt And A Boon For China Business
Marketing Enfamil and other Mead Johnson nutritional and formula brands, says RB CEO Rakesh Kapoor, is "very much in the core of what consumer health stands for," and also immediately doubles the size of the firm's consumer business.