EWG Announces Another Reason To Become ‘EWG Verified’: Amazon.com
Cosmetic products with “EWG Verified” status are being highlighted on Amazon as offerings that help to “preserve the natural world.” Consumers can look for Amazon’s “Climate Pledge Friendly” logo on product listings and visit product pages for more information on supporting certifications.
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The Environmental Working Group is probing deeper in the supply chain to enhance its understanding of the cosmetics industry and ingredient safety underpinnings. EWG president Ken Cook and Kali Rauhe, director of cosmetic science, discuss the group’s plans for ingredient verification and greater scientific collaboration with cosmetics companies.
Sequential Skin, whose genetic and microbiome home test kit sells for $149, raised $1.65m in a seed round announced on 11 October. The UK/Singapore biotech will use the funds to roll out the kit in the US while extending its B2B offering to skin care, hair care and health care companies for clinical trial and product validation purposes.
At NAD 2021, Adam Waheed, an award-winning content creator with more than 17m social media followers, addressed challenges and legal risks that have escalated in recent years as influencer marketing opportunity exploded in the US and abroad.