Pharmavite's Nurish by Nature Made Subscription Line Extends With Active, Nutrition, Relax Packs
Executive Summary
Pharmavite introduces curated, pre-bundled Nurish by Nature Made vitamin lifestyle packs – Active, Relax and Nutrition – containing multivitamins as well as three or four vitamins making each pack unique.
You may also be interested in...
More Comfortable Than Sample Collections, Questionnaires Drive Personalized Nutrition Sales
Consumers’ saliva, blood or stool samples provide more information but questionnaires are more comfortable, says Nate Matusheski of DSM Nutritional Products business Hologram Sciences. “If you think about the user experience, there's a kind of a big difference in invasiveness across these different categories.”
Pharmavite Moves Into OTCs With Uqora Acquisition To Expand Women’s Health Lineup
Pharmavite acquires Uqora, a startup marketing supplements, OTCs and devices to prevent or treat urinary tract infections. Moving into the category adds a growth driver as UTIs are the most common bacterial infection requiring medical care in the US.
Nurish by Nature Made Capitalizes First Year With Brand, Packaging Redesign, Ashwagandha Launch
Brand’s management says its packaging redesign “was inspired by the Nature Made heritage and Nurish mission that healthy living should be joyful.” It partnered with branding consultancy Spicefire to develop brand and packaging to evoke Pharmavite’s 50 years of providing supplements.