Honest Beauty Now In More Sustainable Packaging Following IPO, Q1 Growth
The Los Angeles-based clean beauty pioneer heralded the environmentally friendly relaunch during its June discussion of fiscal 2021 first-quarter results, which included 42% growth in its Skin and Personal Care division.
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Jessica Alba’s baby has grown into a US personal-care and home-goods market where natural, clean and ethical positioning has become commonplace. Investors will be watching to see if Honest can overcome challenges noted in its IPO prospectus, including competitive pressures, limited retail shelf space, and obstacles to international expansion.
Cosmetic ingredient and raw material suppliers would be required to share toxicity and safety data with brand owners, along with certificates of analysis and contaminant testing reports, under the Cosmetic Supply Chain Transparency Act of 2021. The bill is part of a proposed Safer Beauty package introduced in the US House on 29 July by Jan Schakowsky, D-IL, and colleagues.
Plaintiffs are down, but not out, with allegations of false advertising against hand sanitizer manufacturers using 99.99% germ-killing claims.