Stada To Market 50 Sanofi Brands Across Europe
Germany's Stada is strengthening its portfolio by taking over distribution of 50 well-established Sanofi Consumer Healthcare brands marketed across Europe.
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Stada reported Branded Products sales up 9% in the first half as it secured two additions to its portfolio, with a US dietary supplement brand and Nordic herbal analgesic.
Sanofi says a double-digit gain for its Consumer Healthcare business in Q2 is evidence its new category prioritization strategy is paying off.
Sanofi is pressing ahead with plans to divest up to 150 consumer health brands by selling a portfolio of 16 products marketed in key European countries to Germany's Stada.