DACH Q2 Wellness Launches: Bayer Austria Supports Athletes, P&G And Hevert Help Germans Sleep
A round-up of recent dietary supplement launches in the DACH region (Germany, Austria and Switzerland). Bayer Austria rolls out a new sports supplement; P&G brings its ZzzQuil sleep aid supplements to Germany and Austria; Hevert adds two German supplement sprays, one for sleep one for immunity.
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P&G will launch Vicks ZzzQuil PureZzzs in late February as a drug-free, melatonin-based sleep aid, CFO Jon Moeller says. P&G hopes to reach $4.5bn in e-commerce sales in 2018, up from $3bn in 2017.
GSK Consumer Healthcare is switching its UK Aquafresh Fresh and Minty toothpaste to 100% recyclable packaging, delivering a “huge positive impact” on the brand’s total brand sustainability and edging the firm closer to its overall goal of having 100% recyclable or reusable product packaging “where quality and safety permits” by 2025.
“With Seven Seas Omega-3 Max Strength, no other leading brand offers a higher level of omega-3 in just one daily capsule,” insists Chiara Sartorelli, brand manager at Procter & Gamble's UK & Ireland.Seven Seas business.