Bayer Spreads Aleve Brand Into Topical Pain Relief
AleveX Ad Campaign Featuring Charles Barkley Links Golf With Pain
Three-product AleveX line contains menthol and camphor for minor muscle and joints aches and pains with a cooling sensation. Bayer Healthcare promotes launch with an ad campaign featuring basketball legend and TV personality Charles Barkley.
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Bayer Consumer Health posted sales up 6.5% in 2021 as strong demand for supplements and successful launches helped it grow faster than the global market. The company believes it can deliver up to 5% sales growth in 2022 driven by the upcoming launch of Astepro Allergy in the US and the return of the cough & cold category.
Successful launches and increased demand for dietary supplements helped to drive up Bayer's Consumer Health's sales double-digits in Q3. As a consequence, the German firm has raised its 2021 sales guidance for Consumer Health for the second time so far this year.
Bayer believes its Consumer Health business has the potential to grow at twice the rate of the global market in 2021 following a double-digit rise in sales in the second quarter.