GSK Consumer Healthcare Launches Its First 'Carbon Neutral' Toothbrush In Germany
German consumers are now able to buy GSK Consumer Healthcare's first "carbon neutral" toothbrush under the popular Dr.BEST brand. If successful, the Dr.BEST GreenClean technology will be applied to other global GSK brands like Sensodyne.
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In 2021 the consumer health industry ramped up its sustainability efforts, with many firms publishing ambitious “net zero” transition strategies. As 2022 gets underway, recyclable or reusable packaging and consumer behavior change stand out as priority areas for further work, alongside carbon emissions reduction. To counter potential accusations of “greenwashing,” companies must be truthful and transparent about their ESG progress.
GSK Consumer Healthcare plans to introduce fully recyclable packaging for its leading oral health brands, and has made a commitment to reducing the plastic in bottles of its Advil pain-relief line.
GSK is exploring the design and pilot of Pulpex sustainable paper bottles for products from three brands within its portfolio: Centrum multivitamins, Sensodyne oral care, and Parodontax gum care.