German OTC Marketing News: GSK Knee Brace, J&J Pharmacy Comp, Teva Paracetamol Boost
The latest marketing news from Europe’s largest OTC market: GSK Consumer Healthcare adds a drug-free knee and ankle support to its Voltaren line; J&J Consumer Health challenges German pharmacists to create attractive displays for its Dolormin Extra analgesic; Teva’s Ratiopharm subsidiary boosts paracetamol with brown algae, plus more.
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A round-up of recent dietary supplement launches in the DACH region (Germany, Austria and Switzerland). Bayer Austria rolls out a new sports supplement; P&G brings its ZzzQuil sleep aid supplements to Germany and Austria; Hevert adds two German supplement sprays, one for sleep one for immunity.
Germany’s Expert Committee for Prescription has recommended three novel Rx-to-OTC switch applications: analgesics dexibuprofen and ibuprofen/paracetamol single-pill combinations, and cough treatment levodropropizine.
Titanium dioxide - used as a colorant in many dietary supplements - is no longer considered safe when used as a food additive, says the European Food Safety Authority. The European Commission and EU member states must now decide whether to follow France's lead and ban its use in foods outright.