SlimFast ‘Clinically Proven’ Claim Based On Discontinued Products, NAD Review Finds
Glanbia subsidiary marketing SlimFast plans to appeal National Advertising Division decision, following a challenge by Atkins marketer Simply Good, finding a “clinically proven” packaging claim based on evidence from discontinued products isn’t substantiated.
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Vitafusion ‘Clinically Proven Absorption’ Claim Fails In C&D Appeal Of Industry Self-Regulation Review
Church & Dwight will comply with National Advertising Review Board decision to discontinue claim for vitafusion supplements. The panel rejected C&D’s argument that any amount of vitamin absorption is “clinically meaningful” and deferred to the National Advertising Division on C&D’s procedural challenge.
Health, Beauty And Wellness Transaction News: SlimFast To Glanbia, More MedMen Moves, Empower Production Partner
Glanbia adds SlimFast to its lineup; MedMen making moves in cannabis market; and production partner for Empower medical cannabis.
UK firm expands on US launch of Nourished Vitamin Stacks gummies with protein bars made on a 3D printer and offering functional ingredients and more flavor options than most bars on the market, says CEO Melissa Snover.