Leading Personal-Care Companies Building Platform For Scoring Products’ Environmental Impacts
“The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology,” say Henkel, L’Oreal, LVMH, Natura, and Unilever in a recent release.
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“There's a lot of creativity and innovation that's being forced” by supply chain challenges, according to Elizabeth Corrigan, recently appointed chairwoman of the Independent Beauty Association. IBA’s Akemi Ooka says smaller companies looking to engage on sustainability can be well-served to start with supply chain assessment.
Garnier is formulating with less water, packaging with less virgin plastic, and kicking off a consumer outreach campaign to educate consumers and encourage them to take green steps as well. Recent launches from the brand include a Whole Blends Shampoo Bar range and new Fructis meeting of hair care with skin care.
Presenting at the Independent Beauty Association’s Cosmetic Technical/Regulatory Forum, Product Integrity Laboratory’s Howard Baker dug into the less-discussed aspects of green packaging that “could damage your brand’s reputation, cause regulatory and legal problems, and severely harm the economics of your business.”