AI-Backed Personalization Could ‘Transform’ Consumer Product Advertising, Sales By 2030
“If the previous decade was about the new digital, the current decade will require brands to undergo dynamic transformation,” said creative media consultant Kate Scott-Dawkins at NAD conference.
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CES 2023: Beauty Devices And Wellness Tools At ‘Most Influential Tech Event In The World’
The Consumer Technology Association’s 2023 ‘proving ground’ includes Innovation Award-winning devices from Amorepacific to personalize beauty, as well as L’Oreal’s HAPTA, the first handheld, ‘ultra-precise’ computerized makeup applicator for the 50 million people globally who live with limited fine motor skills. More from CES 2023 in Las Vegas.
HBW Insight’s Key Takeaways From 2021: #3 Keep Your Eye On AI
The future of digital health will be shaped more than anything else by the rise of artificial intelligence. From body enhancing bio-wearables to camera-based skin diagnostics, the consumer health industry continued to explore the possibilities presented by AI in 2021. However, there are many regulatory and ethical hurdles industry must overcome as we move into 2022 and beyond.
Boiron Moves Into Personalized Beauty As Sales Continue To Slide
France's Boiron has acquired cosmetics player ABBI, which uses artificial intelligence to offer consumers personalized beauty products. The move comes as Boiron reported 2021 sales down double-digits as homeopathy sales in its home market continue to decline.