Coty Partners With Beauty Tech Firm As Growth Prospects Improve Under CEO Nabi
Firm recently announced a partnership with Taiwan-based augmented reality and artificial intelligence firm Perfect Corp., which should help drive digital engagement, bolster online sales, and provide data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, Coty says.
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Coty’s “booming” prestige fragrance business in the US and strong growth in China drive a 2.4% like-for-like increase in prestige beauty sales for the quarter ended on 31 March. On the mass side, Coty is actively repositioning its Rimmel and Max Factor brands as its CoverGirl revamp shows early signs of success.
The highly anticipated solution to Coty’s biggest problem, new CEO Sue Nabi, addressed analysts for the first time during the firm’s 27 August fourth-quarter and full-year earnings call. Coty is counting on Nabi’s brand turnaround savvy and Asian market experience gained at L’Oreal, as well as her entrepreneurial vision, to make the company profitable again in the new fiscal year and fuel forward growth.