Clinova’s Caidr Self-Care App Gets Super-Fast Health Search Update
UK consumer health-tech firm Clinova's Caidr self-care app now has a super-fast search engine that creates customised health content feeds and points users to OTC products.
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Keeping the UK hydrated is the focus of Clinova's new O.R.S. launches. The firm has also updated its Caidr self-care app to help people manage COVID-19-related health concerns and social distancing measures.
Digital offers a new avenue for industry to promote self-care to consumers. David Ridley reports on an early trendsetter in the field, UK-based Clinova.
Consumer healthcare firms are perfectly placed to lead the charge in fighting climate change while benefitting from the transition to a greener, healthier world. However, taking advantage of the green opportunity means putting environmental, social and governance (ESG) at the center of how OTC companies measure and reward success and treating the health of people and planet as a single, related issue, argues Bayer Consumer Health's sustainability guru Daniella Foster.