US Demand For Eucerin Drives Beiersdorf To Spread Brand Into Sun Care, Post-Acne
Beiersdorf extends Eucerin line combining skin treatment with sun care and moves the brand into post-acne category using Thiamidol ingredient. Eucerin and Aquaphor brand sales grew 18.2% in its latest quarter.
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Beiersdorf Is Having Record Year For Sun Care, Seeing China Recovery, But Full-Year Outlook Is Guarded
The Hamburg, Germany-based firm defied economic and political headwinds and China troubles in the fiscal 2022 first half to book organic net sales growth of 10.5% to €4.5bn worldwide. Despite optimism about China recovery, sun care, and its recent Chantecaille acquisition, Beiersdorf is projecting a slowdown in the second half in what remains a volatile operating environment.
Skin-Care Innovation Steals The Show In US Indy Pharmacies – Hamacher Resource Group
Beauty items – mostly skin care – accounted for 961, or 43.2%, of 2,227 new products tracked by HRG in 20,000 independent pharmacies in the US last year. Of new beauty products, 36, or 3.75%, received HRG Stars, awarded to products the firm deems as having greatest prospects for success.
Beiersdorf Making Strategic Moves In Natural Skin Care, China, Digital; Better Late Than Never?
The German firm’s sales increased 6% over the first nine months of fiscal 2019, led by La Prairie luxury, but its mass-market business remains a strategic priority. Bigger digital investments, natural skin-care launches and a sharpened focus on Nivea development in China should help spur growth in the segment.