Gatorade Laughs Last About BodyArmor Claims
Coca-Cola's BA Sports argued video comparing its BodyArmor and PepsiCo business Stokely-Van Camp’s Gatorade flavors was a “social media joke” not an ad claim.
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Greater awareness of Fast-Track SWIFT and improved understanding of cases appropriate for the process have nearly doubled the number of SWIFT cases evaluated by the National Advertising Division over the past 12 months, NAD attorney Daniel Range said at the NAD 2022 conference in Washington.
NAD concludes using “Only Sports Drink” above descriptions of BodyArmor drinks in less prominent text misleadingly implies the products alone have no artificial sweeteners, flavors or dyes or have “potassium packed electrolytes.” Industry self-regulation group rejects Gatorade challenges that BodyArmor social media videos made false and misleading comparisons between the sports drink lines.
Subscription razor service's ads, in which shoppers are kicked in the groin by competing razor brand's "free gifts" or otherwise "beat up" by their higher prices, are provocative, the National Advertising Division acknowledges in a June 11 decision. However, the company's hyperbolic ads do not suggest that DSC razors are equivalent to higher-priced offerings on the market, only that consumers should decide for themselves whether advanced technologies on competing razors are worth the substantial additional cost.