PLx Pharma Saturates Health Care Providers With Marketing For Liquid-Filled Vazalore Aspirin
New Jersey Firm Launches First Product After More Than A Decade In Business
Executive Summary
PLx says Vazalore, only liquid-filled OTC aspirin in the US, had strong sales growth since launch in 30,000 stores. It plans second phase of rollout and promotions to expand outreach to cardiologists and patients.
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