Top Beauty Companies Announce Paper Packaging Progress; Sustainability News In Brief
A growing number of cosmetics companies are throwing out plastic packaging once and for all. Estee Lauder Companies and e.l.f. Cosmetics announce the latest in their transition to sustainable paper packaging, while Shiseido highlights its ocean conservation work.
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E.l.f.’s core consumer proposition continues to focus on quality, innovative products at accessible prices, but the company also has been working to strengthen its “clean” credentials, reformulating more than 350 SKUs in recent months to ensure that its namesake brand is “100% clean” by year-end.
With makeup and lipstick sales down globally at a time of wide mask use, Shiseido is focused on skin health, planning launches to address sensitive skin needs and heightened demand for cleansing and protection effects. In August, the firm projected a 16% decline in net sales for full-year fiscal 2020.
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