C&D Expands Oral Care Portfolio, Acquires TheraBreath Mouthwash Brand In Latest Deal
Executive Summary
Church & Dwight anticipates 15% growth for TheraBreath mouthwash brand in 2022 on larger sizes and wider distribution, especially outside US. It plans to acquire the firm for around $580m cash and close the deal before end of year
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Distribution Drives C&D’s TheraBreath Growth Plan
In addition to advertising brand to consumers and expanding distribution,, C&D will promote TheraBreath dental hygienists along with to Waterpik power brushes and water-flossers.