C&D Expands Oral Care Portfolio, Acquires TheraBreath Mouthwash Brand In Latest Deal
Church & Dwight anticipates 15% growth for TheraBreath mouthwash brand in 2022 on larger sizes and wider distribution, especially outside US. It plans to acquire the firm for around $580m cash and close the deal before end of year
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In addition to advertising brand to consumers and expanding distribution,, C&D will promote TheraBreath dental hygienists along with to Waterpik power brushes and water-flossers.
C&D executives didn’t downplay potential challenges during 2022 – including an expected $155m increase in costs from inflation – as they discussed the health, personal and household care manufacturer and marketer’s 2021 full-year and fourth-quarter results and its long-range plans.