‘Green’ Beauty No Better Than Mainstream At Avoiding PFAS Contamination – Mamavation Study
Executive Summary
Women’s wellness website and activist campaign Mamavation says its findings weren’t unexpected per se, “but we were surprised at the amount of contamination we discovered.” So why are mainstream and green beauty brands alike being contaminated with PFAS “forever chemicals”?
You may also be interested in...
L’Oreal USA Dismisses Suit Alleging Deceptive Marketing Of PFAS-Containing Mascaras
The US District Court for the Southern District of New York grants L’Oréal USA’s motion to dismiss a putative class action in which plaintiffs say they would not have purchased or paid a premium price for the firm’s waterproof mascaras had they known of the presence of PFAS. According to the judge, the amended complaint lacks crucial evidence even at the pleading stage.
Burt’s Bees Joins Beauty Brands In Court Over PFAS
Plaintiff Daniela Gruen says Burt’s Bees mascaras and lip shimmer are worthless or worth less than purchase price because the company failed to disclose that the products contain toxic and environmentally hazardous PFAS. She cites independent testing published last year by Mamavation in her complaint filed in California’s Northern District.
Not So Clean Beauty? False Advertising Lawsuits Allege PFAs In CoverGirl, BareMinerals Products
Coty’s and Shiseido’s respective CoverGirl and BareMinerals, both self-proclaimed creators of the clean beauty movement, deceive consumers with their toxic-free, good-for-the-planet advertising into buying PFAS-laced cosmetic products, plaintiffs allege in recent complaints. Plaintiffs against Coty point to the company’s Sustainability Report as further evidence that its promises and practices don’t line up.