Reckitt Sells Skin-Care Brand E45 To Karo In £200m Deal
Karo Pharma is poised to expand its portfolio in the UK with the acquisition of leading skin-care brand E45 from Reckitt.
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Sweden's Karo Pharma is acquiring Sylphar Group and its dietary supplement and beauty brands sold around Europe, primarily online.
A sharp improvement in cold and flu sales trends in the third quarter has prompted Reckitt to increase its sales guidance for the full year. However, the UK-based firm is warning that these trends remain unpredictable for the remainder of 2021.
Developed by creative agency Havas, Reckitt's #MyEverydayExtremes campaign for E45 features 13 social media films showcasing the individual stories of British consumers with skin conditions.