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P&G Extends Oral-B Brush Line With iOSense

Partners With Grin Tele-Dentistry Platform, Dusts Off Crest Defenders Campaign

Executive Summary

Brush “provides live coaching” through embedded iOSense Charger to guide time, pressure and coverage without needing to watch smartphone app. Firm also extending Oral-B iO lineup with lower-priced iO4 and iO5 brushes available nationwide in the US beginning later in 2022.

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