Beauty M&A In 2021 Vies With Pre-Pandemic Levels: Capstone Partners Discusses
Beauty merger and acquisition activity accelerated in the US last year, with 75 deals by mid-October 2021, versus 48 in the prior-year period, according to investment banking firm Capstone Partners’ recent Beauty & Wellness report.
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Procter & Gamble says it has catapulted recently acquired brands including First Aid Beauty and Native in a way that few know how, without compromising their unique character. While confident in the futures of those brands and others joining the company – mainly skin care – P&G will change direction as needed, executive leadership said.
P&G, Church & Dwight and Clorox executives say firms are looking to add brands to portfolios. P&G's developing assets through a brand creation project; C&D seeks top brands, largely in non-US markets; and Clorox looks for opportunities in select ‘spaces’ in US health, wellness and personal care.
California legislation is now in effect requiring cosmetics companies to begin reporting to the state’s public health department use of fragrance and flavor ingredients that appear on any of 23 authoritative lists. Industry says compliance efforts are underway, but important questions remain, including about disclosure of essential oil components and other naturally occurring chemicals.