Beauty M&A In 2021 Vies With Pre-Pandemic Levels: Capstone Partners Discusses
Beauty merger and acquisition activity accelerated in the US last year, with 75 deals by mid-October 2021, versus 48 in the prior-year period, according to investment banking firm Capstone Partners’ recent Beauty & Wellness report.
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Procter & Gamble says it has catapulted recently acquired brands including First Aid Beauty and Native in a way that few know how, without compromising their unique character. While confident in the futures of those brands and others joining the company – mainly skin care – P&G will change direction as needed, executive leadership said.
P&G, Church & Dwight and Clorox executives say firms are looking to add brands to portfolios. P&G's developing assets through a brand creation project; C&D seeks top brands, largely in non-US markets; and Clorox looks for opportunities in select ‘spaces’ in US health, wellness and personal care.
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