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L’Oréal Tackles Age-Old Problems With Home Hair Color, Spurred By Pandemic Demand

Executive Summary

The French beauty giant plans to launch its Colorsonic at-home hair color device with oscillating nozzle in early 2023. L’Oreal showcased the product, along with a breakthrough hair color “reader” and custom mixing system for salon use, at the CES 2022 tech show in Las Vegas.

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