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Floss By Any Other Name Would Sell In Same Category – BBB National Programs Appeals Panel

NARB Decision On Perrigo Appeal Acknowledges Separate Flossers Category Could Emerge

Executive Summary

NARB panel concluded #1 claims challenged by Oral-B floss products marketer P&G aren’t supported by acceptable evidence that the type of product the claim referenced – flossers  – “is recognized as a consumer-relevant category."

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Perrigo Picks At Industry Self-Regulation Group Measuring Flosser Market By Units, Not Sales

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Ranir Oral Care Deal Could Brighten Perrigo's Turnaround Chances

Ranir has a portfolio of more than 300 oral care solutions including power toothbrushes and heads, whitening strips, manual toothbrushes, floss, dentures and travel kits that it provides to retailers and other distributors in more than 50 countries. Adding Ranir, says Perrigo CEO Murray Kessler, "illustrates a key component of our new strategy, accelerating growth by pursuing adjacent self-care categories."

US Formula Industry Gets FTC's Antitrust Attention

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