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Floss By Any Other Name Would Sell In Same Category – BBB National Programs Appeals Panel

NARB Decision On Perrigo Appeal Acknowledges Separate Flossers Category Could Emerge

Executive Summary

NARB panel concluded #1 claims challenged by Oral-B floss products marketer P&G aren’t supported by acceptable evidence that the type of product the claim referenced – flossers  – “is recognized as a consumer-relevant category."

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